14 Nurturing Emails to Recurring Clients Package

One of the most neglected core focuses of growing a business is customer retention. Just think about it. You spend a lot of money and energy on acquiring one customer. How much money and energy do you actually spend on keeping that customer?


I use an automated email campaign to stay in touch with recurring clients throughout the year. The objective of these emails is to do one of the following:

  • Increase revenue via up sell (adding services to their cleaning booking) and cross sell (add other bookings such as window washing or carpet cleaning)

  • Increase revenue via customer referral requests

  • Increase revenue base foundation by increasing customer retention

  • Reinforce company culture to reduce turn over as well as setting clear expectations

  • Prevent solicitation to cleaners for private services

  • Enhance business’s sell-ability, become desirable to potential buyers if you ever decide to sell your business


In this package you will see the exact 14 emails I use to automatically send to recurring clients throughout the year. You can duplicate these emails yourself or use them for inspiration in your own marketing messages. They include tips and notes regarding my marketing message and explanations as to why messages are phrased in specific ways, why sequence of messages are important and various call to actions based on the message in the emails.


    Disclaimer: Diem Tran is not an attorney and the content of her videos, testimonials and other content from cleaningcashflow.com is not legal advice. Content on this site and all downloadable documents are based on her working experience and materials similar to what she used in her business. Although the information is presented in good faith, it is not to be relied upon for, or construed as, legal advice.

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