19 Emails to Nurture & Convert Contacts Package
19 Emails to Nurture & Convert Contacts. Keep in Touch & Convert to Bookings.
One of the most neglected core focuses of growing a business is lead conversion. Just think about it. You spend a lot of money and energy on marketing to expose business and draw leads to your website or to call you on the phone. How much money and energy do you actually spend on continually marketing to those leads after the first point of contact or after their cleaning service has been completed?
I use an automated email campaign to stay in touch with contacts throughout the year who do not have an active recurring service set up. The objective of these emails is to do one of the following:
- increase revenue by encouraging contacts to book a cleaning
- increase conversion via seasonal and time relevant messages (ie spring cleaning, holiday cleaning, etc)
- Increase revenue via customer referral requests
- Educate with meaningful articles and stay in the forefront of contacts’ minds
- Increase revenue via up sell (adding services to their cleaning booking) and cross sell (add other bookings such as window washing or carpet cleaning)
- Increase revenue base foundation by increasing customer retention for recurring service
- Reinforce company culture to reduce turn over as well as setting clear expectations
- Prevent solicitation to cleaners for private services
- Enhance business’s sell-ability, become desirable to potential buyers if you ever decide to sell your business by having permanent email marketing system in place
In this package you will see the exact 19 emails I use to automatically send to contacts throughout the year. Some emails have similar content because some information should be reaching your customers more than once a year. You can duplicate these emails yourself or use them for inspiration in your own marketing messages.
Leads & One Time Nurturing Automation
- email "Striving for Quality of Life"
- email "Do I have to be home during my house cleaning?"
- email "Valentine's Day Gift Card"
- email "Valentines 2/10"
- email "Why get a move in cleaning?"
- email "5 Forgotten Factors of Move Out Cleans"
- email "Spring Cleaning"
- email "Contracts are for losers"
- email "How to book (or gift) a house cleaning online in..."
- email "3 reasons to a guilt free home cleaning"
- email "5 neglected areas in cleaning that should be done..."
- email "Cash Free Payments"
- email "Back to School"
- email "5 Hidden benefits to a maid service"
- email "Halloween"
- email "Thanksgiving"
- email "Thanksgiving 2"
- email "Holiday Cleaning Help"
- email "Gift a Cleaning"