Obtaining a client is just the first step, and it's not an inexpensive process. One of the most neglected core focuses of growing a business is customer retention. Just think about it. You spend a lot of money and energy on acquiring one customer. How much money and energy do you actually spend on keeping that customer? Recurring clients are extremely valuable to a cleaning agency and keeping in touch with them is one way to increase customer retention. Here are 5 ways that a good email campaign will benefit an agency.
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