Example Video to Market Your Cleaning Referral Agency (And What to Learn From It)
- Diem Martin
- May 10, 2018
- 2 min read
Updated: Apr 13
When people don’t understand something, they tend to avoid it.
If you’re running a cleaning referral agency, this can show up as:
Low conversion rates
Confused leads
People leaving your site without booking
Even if your traffic is good.
That’s where video becomes one of the most effective tools you can use.
Who This Is For
This is for you if:
You’re getting traffic but not enough bookings
You’re struggling to explain your business clearly
You want a more natural way to build trust with clients
Why Video Works So Well
Video allows you to:
Educate without overwhelming
Build trust quickly
Communicate tone, values, and personality
It also helps you explain a model that most people aren’t familiar with.
If you’re still working on your overall messaging:👉 How to Market Your Cleaning Referral Agency When No One Knows What It Is
What This Example Video Demonstrates
Below is a video I used on my homepage to help clients understand how my agency works.
I don’t currently use this exact video anymore, but it’s still a great example of how to:
Communicate your model
Highlight benefits
Build trust without sounding overly sales-focused
Here’s the example:
Pay Attention to This While You Watch
1. Vocabulary Choice
The words you use matter.
You’re not just describing your service.You’re shaping how people perceive it.
If you need help with this:👉 Be Transparent. Let Clients Know You're a Referral Agency Working with Independent Cleaners
2. Tone and Positioning
Notice how the message focuses on:
Helping the client
Making things easier
Creating a better experience
Not just selling cleaning.
3. Simplicity
The goal isn’t to explain everything.
It’s to help the viewer quickly understand:
What you do
Why it benefits them
What to do next
Different Videos for Different Pages
Not all videos should be the same.
Homepage Video
More personal
Warmer
Focused on connection and values
Sales Page Video
More direct
Focused on decision-making
Clear and concise
Both serve different purposes, and both are important.
Where to Use Video in Your Business
You can use video in:
Your homepage
Sales pages
Blog content
Email campaigns
If you want to improve how you convert visitors into clients:👉 How to Market Your Cleaning Referral Agency to Increase Customer Retention
Want to Build This the Right Way?
If you want a clear strategy for marketing and converting clients:
Ready to Go Deeper?
If you want scripts, frameworks, and systems to implement this:
Want to See How Others Are Doing This?
I share insights, real examples, and answer questions inside my community for people who are building or exploring the referral agency model with independent cleaners.
FAQ
Do I need professional video equipment?
No. Clear messaging matters more than production quality.
Where should I start with video?
Start with a simple homepage or explainer video.
What should I say in my video?
Focus on what you do, who it’s for, and how it helps.
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