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Start, Strengthen, or Grow Your Cleaning Referral Agency

Follow a step-by-step system to build your agency from scratch—or audit and improve the business you’ve already started.

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New to the Referral Agency Model?

  1. How the referral agency model actually works

  2. How to run the business without hiring or managing employees

  3. How to price jobs for profitability

  4. How to build systems that reduce your day-to-day involvement

​This is not a traditional cleaning business.

Build a network of independent cleaning professionals instead of hiring cleaning employees

 

Focus on sales, marketing, customer experience, and systems—not personally doing the cleaning

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Avoid managing cleaning supplies, inventory, and company vehicles

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Create a business that can be operated remotely with the right systems and support

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Why Traditional Cleaning Businesses Can Become Overwhelming

  • ​Scheduling issues and call-outs become constant

  • Hiring never stabilizes and turnover is high

  • ​You’re responsible for supplies, staff, and problems

  • Payroll, workers’ comp, and overhead add pressure

  • You become the backup when things fall apart

  • ​This is where most owners get stuck

What if there was another way?

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— Kaylan Curvey

“I found Cleaning Cash Flow to be the most comprehensive, all-around start-to-finish guideline out of all the cleaning courses I purchased.”
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Cleaning Cash Flow Live Implementation

  • Lifetime access to the Lifestyle Business Blueprint course

  • Customizable templates, scripts, calculators, and resources

  • A private onboarding strategy call

  • Three months of weekly implementation calls

  • A private wrap-up strategy call

  • Continued community and Replay Library access

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Need Help Getting Your Pricing Right?

Download the free pricing tool to estimate cleaning times, understand your margins, and turn your target hourly rate into profitable flat-rate pricing.

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Why I Teach This

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I started my cleaning business in 2011 using the traditional employee model. As the business grew, so did the overhead, employee turnover, scheduling problems, and day-to-day operational stress.

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Eventually, the business became unsustainable. In 2015, I rebuilt it using the cleaning referral agency model. Although I lost clients during the transition, I maintained approximately the same income with significantly less overhead and responsibility.

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Today, my referral agency operates remotely with systems and virtual support. A virtual assistant manages the daily operations, and I spend approximately 30 minutes a week overseeing the business.

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Cleaning Cash Flow is the company I created to teach this model. The Lifestyle Business Blueprint is the step-by-step course and framework, and Live Implementation adds the guidance, accountability, and direct feedback that help owners put it into practice.

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Everything I teach comes from real operating experience—not theory. The goal is to help you build the right foundation from the beginning or audit an existing business, identify what’s missing, and make it stronger.

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Ready to Build—or Improve—Your Cleaning Referral Agency?

New to the model? Watch the free training to understand how it works.

Disclaimer: Diem Martin is not an attorney and the content of her videos, testimonials and other content from cleaningcashflow.com is not legal advice. Content on this site and all downloadable documents are based on her working experience and materials similar to what she used in her business. Although the information is presented in good faith, it is not to be relied upon for, or construed as, legal advice.

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©2026 by Cleaning Cash Flow.

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