Diem Martin

After putting my cleaning business on autopilot for six years, I decided to conduct a complete business audit. What I discovered about recurring revenue, referrals, SEO, systems, and sustainable growth surprised me and revealed the next path forward.

Recruiting the right independent cleaning professionals is one of the most challenging—and most important—parts of running a cleaning referral agency. When you’re first starting, it can feel like the hardest part of the business. And honestly, it is. But over time, something interesting happens. As your: Client base grows Cleaner network strengthens You’ll start getting referrals from your own cleaners. And recruiting becomes easier. Who This Is For This is for you if: You’re struggling to...

Thinking about starting a cleaning business in 2026? Learn the 3 different models and how to build a scalable cleaning business without doing the cleaning.