Diem Martin

Recruiting the right independent cleaning professionals is one of the most challenging—and most important—parts of running a cleaning referral agency. When you’re first starting, it can feel like the hardest part of the business. And honestly, it is. But over time, something interesting happens. As your: Client base grows Cleaner network strengthens You’ll start getting referrals from your own cleaners. And recruiting becomes easier. Who This Is For This is for you if: You’re struggling to...

Thinking about starting a cleaning business in 2026? Learn the 3 different models and how to build a scalable cleaning business without doing the cleaning.

Thinking about starting a cleaning business? Here’s the honest breakdown of what it’s actually like behind the scenes—from hiring and burnout to daily operations—and an alternative model that offers more flexibility and less stress.