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What to Include in a Job Post When Recruiting Independent House Cleaners

Updated: Apr 13


Recruiting cleaners for a traditional cleaning company is already challenging.

Recruiting the right independent cleaning professionals for a referral agency is a different level entirely.


You’re not just looking for availability.You’re looking for professionals who can operate independently and represent your brand well.


If you want to build a strong referral agency, this is one of the most important steps to get right.


Prefer to watch? Here’s a breakdown:

Who This Is For

This is for you if:

  • You’re trying to find reliable independent cleaners

  • You’re getting low-quality applicants

  • You want to attract professionals, not just anyone looking for a job


Why Your Job Post Matters More Than You Think

Your job post doesn’t just attract applicants.


It filters them.


The way you write it will determine:

  • Who applies

  • The quality of those applicants

  • How well they understand your model


If you don’t clearly communicate expectations, you’ll spend more time sorting through the wrong people.


6 Things to Include in Your Job Post


1. Clearly State You Are a Referral Agency

Be upfront about your business model.


You are not hiring employees. You are working with independent cleaning professionals.


This sets expectations from the beginning and attracts the right type of person.


If you’re still refining how to explain your model, read:👉 Cleaning Company vs Referral Agency


2. Who This Is a Good Fit For

Call out the type of cleaner you’re looking for.


For example:

  • Experienced independent cleaners

  • Professionals who already have their own clients

  • Cleaners who are reliable and self-managed


This helps serious applicants self-identify.


3. Compensation Structure

Be clear about how pay works.


You don’t need to overcomplicate it, but applicants should understand:

  • How they get paid

  • What they can expect



4. What You Provide as an Agency

This is where you stand out.


Highlight what you handle:

  • Marketing and lead generation

  • Scheduling

  • Customer communication

  • Payment processing


This helps cleaners see the value of working with you.


5. Basic Requirements

Set clear expectations upfront.


Examples:

  • Prior cleaning experience

  • Transportation

  • Legal ability to work

  • Communication standards


This reduces back-and-forth later.


6. Simple Next Step to Apply

Make it easy for the right people to take action.


Whether it’s:

  • Filling out a form

  • Booking a call

  • Watching an orientation


Keep it clear and simple.


Compliance Note (Especially for California)

If you’re operating in California, make sure your job post clearly states that you are a referral agency, and that language is visible and compliant.


This is not something to skip.


The Goal: Attract Professionals, Not Just Applicants

When done right, your job post will:

  • Attract experienced cleaners

  • Filter out unqualified applicants

  • Set expectations before you even speak


If you want to go deeper into building a strong cleaner network:👉 How to Recruit Qualified Independent Cleaning Professionals


And how to maintain quality long-term:👉 How to Control Quality with Independent Contractors


Want to Build This the Right Way?

If you want to create a system that consistently attracts and retains high-quality cleaners:


Ready to Set This Up Step-by-Step?

If you want the exact scripts, templates, and systems for recruiting and onboarding:


Want to See How Others Are Doing This?

I share insights, real examples, and answer questions inside my community for people who are building or exploring the referral agency model with independent cleaners.


FAQ

What if I’m getting too many unqualified applicants?

Your job post likely isn’t filtering enough. Be more specific about who this is for.


Should I include pay in the job post?

Yes, at least at a high level. Transparency improves applicant quality.


Where should I post my job ad?

Start with platforms where independent cleaners already look for work, and test what performs best in your area.

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Disclaimer: Diem Martin is not an attorney and the content of her videos, testimonials and other content from cleaningcashflow.com is not legal advice. Content on this site and all downloadable documents are based on her working experience and materials similar to what she used in her business. Although the information is presented in good faith, it is not to be relied upon for, or construed as, legal advice.

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