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Business in a Box

Get resources to run your business on demand. Email marketing automation, explainer videos, job descriptions, sales scripts, interview questions and so much more for residential cleaning / domestic referral agencies working with independent contractors.

Resource Center Template

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Recruiting Independent Cleaning Professionals

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Recruiting house cleaning independent contractors requires a vastly different set of tools than hiring employees. I should know, I've done both!


Here's my specialized recruitment system for the domestic referral agency model, working with independent cleaning professionals.

One successful recruitment of a qualified cleaner earns me $2400 of profit a month, while a poor recruitment can send valuable clients running the other direction.

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Recruitin Independent Cleaning Professionals

Marketing as a Referral Agency

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Marketing as a Cleaning Referral Agency is complex due to the nature of working with independent contractors. You must not only convey the benefits and values of  your service, but you must also educate and inform the client of the working relationships...all while NOT scaring them away with your uniqueness. 

Here are 4 of my marketing tools that I use to maximize conversion rates, educate clients about our working relationship to set proper expectations, nurture clients to increase loyalty for long term growth, and reinforce company culture to protect the business model.

Maketin As a Referral Agency

Emails, Emails, Emails

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One of the most neglected core focuses of growing a business is to work the contacts you already have. Just think about it. You spend a lot of money and energy on marketing to expose business and draw leads to your website or to call you on the phone. How much money and energy do you actually spend on continually marketing to those leads after the first point of contact or after their cleaning service has been completed?

I use an automated email campaign to stay in touch with contacts throughout the year. I target the message depending on what stage they are in the sales pipeline. These packages offer the emails I send out. You can use them to duplicate in your email system or model your emails for your referral agency.


If you use or want to use Active Campaign, you should consider NOT purchasing the emails here as these do not directly link up to AC. These same emails and 6 email marketing automation sequences are included in the Done For You Automation Package in the Automations Course below. The Done For You version has these exact emails for you to simply edit & personalize with your own business information. Got questions? Email

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Emails, Emails, Emails

Automations: Email Marketing & Task Mgmnt

Online Course

Here is where the magic really happens. 

I put a lot of emphasis on lifestyle here at CCF. I want you to grow your business, earn a good living AND do it all in just 15-20 hours a week from anywhere in the world. Automation is what makes that possible. 

Using automated email marketing, you can convert a lead to a booking, convert a booking into a recurring client, recapture a canceled recurring client, and so much more...automatically. Even one successful conversion is worth your efforts to add a $3000 annual account to your business, while saving you manual labor and admin payroll.

The Done For You Automation includes over 40 emails form the Emails Emails Emails Complete Bundle, already embedded inside the Active Campaign Automations. No need to purchase both. It is not included in the DIY Automations.


Automations: Email & Task
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